If you grew up in the 90s, you might recall how many products’ primary draw was simply to collect them. Sometimes they did other stuff and had some functionalities, but this idea has been enormously effective even without anything added. Humans, for whatever reason, derive a lot of pleasure from getting the full set of something.
So, is it any wonder that companies like Mattel and Funko are entering the NFT space in exactly the way you would think they would? If someone enjoys collecting Hot Wheels in person, it stands to reason that they would enjoy having them digitally.
And what’s especially cool about this is that NFTs are a lot more efficient than some physical items. Take it from someone with many posters, there’s an appeal to having a type of collectible that doesn’t take up space in your room. Even if you use a screen to display what you’ve bought, it’ll only be a small part of the overall wall.
Beyond the nostalgia of these items, though, collectibles and collecting in this manner is a bridge to Web 3.0. It’s a way for people to get used to having true ownership of something digital and to treat an NFT like they might a precious baseball card.